Hello, good people of Lagos, Nigeria, Africa and the world. Please stay safe. Yes, we must remember to always start with that. Stay safe, work from home if you have that option and take all the precautions as recommended by experts on Covid 19. Please, heal the world. Be our hero.

We need you. We are touched by a profound feeling of anticipation; a low-belly fear that we are stepping into a world that our young years have not afforded us the time and experience to know. Yet we know we must proceed. We must release this song we have no more excuses for keeping to ourselves.

If you are going to build a brand, you must know what a brand is. A search engines would provide various definitions among which I want you to consider these three: “The name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.”, “It is the emotional and psychological relationship you have with your customers.”, “Brand is the personality of a business.”

Have you ever been at a hang-out with your crew and a TV happened to be on a rack against the far wall and you found your attention suddenly absorbed by an unfolding interview? The VJ had just asked this young Afro pop artiste why his latest work/song was the “same, same; a hodgepodge of street jargons and celebratory boast about blowing, spending plenty, plenty money, on flings.”

They released their debut album in 1967, raised a storm and retired in the 1980s. While they were at it, the Lijadu Sisters, the brave sassy ladies who represented the girl-group phenomenon in the whole of West Africa, were alone. Taiwo and Kehinde Lijadu are identical twin sisters born and raised in the Western city of Ibadan in Nigeria.